With the launch of the new iPhoneX and facial tracking capabilities on the rise with the new generation of devices, it became easier to create such type of experiences. 5 vector-illustrated characters were brought to life and animated in real time with facial tracking and recognition.
Whilst a song is played, a sequence of facial expressions dictates a 'choreography' to be followed.
At the end of the game, the players are prompted to share not only their score, but short clips of their best moments and selfies with their friends on social media.